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STRATEGIC MARKET RESEARCH SERVICES
KCI’s strategic market research services provide actionable information for successfully bringing new products or services to market, supporting initiatives for increasing market share, and integrating voice of customer feedback into the executive decision making process. By focusing on market research that helps our clients achieve their most critical business objectives, we are often involved in engagements that encompass:
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arrow New product/service development and introduction to help clients understand:
  Customer preferences for attributes where there are tradeoffs in design elements
  The positioning of market entries that leads to more sales
  Referral pattern impediments to adoption
  Requirements for successful market launches
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arrow Identify market segments where we offer clients insights into:
  Improving customer messages
  Targeting higher profitability opportunities
  Designing product/service offerings to meet specific customer needs
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arrow Pricing analyses that give our clients perspective regarding product/service adoption
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arrow Opportunity assessments where we help clients:
  Limit the risk of making bad investment decisions
  Make acquisitions with the best chance of commercial success and achieving a high ROI
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Links to: SECONDARY MARKET RESEARCH PRIMARY MARKET RESEARCH