Conducted comprehensive secondary market research to provide basic information on diagnostic/procedure volumes/incidence rates, etc.
	Documented the competitive landscape for existing and potential new product entries
	Conducted a literature review to document clinical trial results, identify thought leaders and delineate the challenges of treating the disease state
	Interviewed key opinion leader (KOL) physicians from US and international markets to develop base line assumptions for market demand and adoption projections
	Developed proforma financial statements of revenues and expenses based on market size, market share, revenue and expense assumptions
	Interviewed industry personnel and select physicians to understand required clinical performance drivers and device attributes
	Interviewed international thought leaders with new technology experience (through clinical trials) to understand procedure challenges, device features and benefits and recommendations for first generation device improvement
	Conducted a large scale quantitative study to understand device attributes that will drive market share
	Conducted a large scale quantitative study to understand current referral patterns and requirements to change the patterns upon commercialization of the new technology