STRATEGIC MARKET RESEARCH SERVICES KCI’s strategic market research services provide actionable information for successfully bringing new products or services to market, supporting initiatives for increasing market share, and integrating voice of customer feedback into the executive decision making process. By focusing on market research that helps our clients achieve their most critical business objectives, we are often involved in engagements that encompass:
New product/service development and introduction to help clients understand:
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Customer preferences for attributes where there are tradeoffs in design elements
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The positioning of market entries that leads to more sales
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Referral pattern impediments to adoption
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Requirements for successful market launches
a Identify market segments where we offer clients insights into:
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Improving customer messages
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Targeting higher profitability opportunities
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Designing product/service offerings to meet specific customer needs
a Pricing analyses that give our clients perspective regarding product/service adoption iiiiiiand market share
Opportunity assessments where we help clients:
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Limit the risk of making bad investment decisions
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Make acquisitions with the best chance of commercial success and achieving a high ROI
New product/service development and introduction to help clients understand: