Examples of secondary market research applications and firm capabilities:

	•	Mapping provider service areas		•	Obtaining competitive intelligence
	•	Supporting sales force territory analyses		•	Documenting clinical trial evidence
	•	Identifying high volume institutions/providers		•	Estimating market sizes and business opportunities
	•	Developing technology adoption curves		•	Understanding disease states
	•	Identifying clinical protocols and guidelines		•	Understanding technology directions

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Secondary Market Research Methodologies
KCI uses multiple sources to find the most current and reliable published data. Examples include national and state hospital discharge databases, federal sources, such as Medpar, medical school libraries, market research reports produced by third party companies, and Pubmed.

Secondary Market Research Special Initiatives
KCI has several secondary research initiatives underway that will result in databases that will soon be available to clients by special request. These initiatives include:
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	•	Hospital discharge statistics on aortic valve disease		•	Hospital discharge statistics on septal defects
	•	Hospital discharge statistics on mitral valve disease		•	Inpatient rehabilitation facility Medicare payments

Links to:	STRATEGIC MARKET RESEARCH	PRIMARY MARKET RESEARCH